Info
Book a Call
FOMO makes launch videos that move markets. Over 60 videos created for 40+ teams
Trusted by Optimism, Celo, Across, UMA Protocol, Dialect, Floor, Chimpers, Acctual, and many more.
Momo M.
Co-Founder / Chief Product Officer - Acctual
"An amazing creative partner — sets the tone, delivers with impeccable skill, and always exceeds expectations."
Jacob Timperley
Co-Founder — Chimpers
"Top-class animator. Professional, fast, and responsive — 10/10 would hire again."
James Richard Fry.
Head of Marketing — Across & UMA Protocol
"Fast, receptive to feedback, and perfectly captured our vision. 10/10."
LAUNCH FILM · AI
778,000+ views and a user base that grew 5× in 48 hours
Nadav Hollander built an AI agent that reads the internet for you and delivers exactly what matters over iMessage. We helped him turn that vision into a 45-second launch film that drove more signups than the product's API could handle.
Tap to unmute
LAUNCH PERFORMANCE
Views
USER GROWTH · 48H
BOOKMARKS · 24H
DAYS · CALL TO LAUNCH
CLIENT
NoScroll, an AI agent that reads the internet for you and texts you what matters over iMessage. Built by Nadav Hollander, founder of Dharma (acquired by OpenSea) and former OpenSea CTO.
BRIEF
Launch a brand-new product, with the story, script, and visual identity still to be found, on a tight timeline.
REAL BRIEF
Find the story first. Then film it.
TIMELINE
First call to live launch in 18 days, against a moving internal deadline.
RESULT
778,000+ views, a user base that grew more than 5× in 48 hours, and signup volume that blew past the product's API limits.
01BEFORE: THE SITUATION
Nadav Hollander is not a founder who needs help building. He created Dharma, the Ethereum lending protocol, sold it to OpenSea, and ran OpenSea's product and engineering as CTO for four years. His next product was already working: NoScroll learns what you care about, monitors the internet in real time, and sends clean, relevant updates straight to iMessage. No app. No feed. No doomscroll.
Early users were putting it to strangely specific work: tracking the Japanese anime industry, following sailing regattas, monitoring physics research. What didn't exist yet was the story. Nadav had built the way great technical founders build, heads-down: the brand, the script, the reason a stranger scrolling X at midnight would stop were all intentionally still open. He wanted the public face of the product to feel as precise and intelligent as the product itself.
It's the moment most technical founders reach: the product is excellent, and the story that makes strangers care hasn't been found yet. Nadav decided to solve that properly instead of launching quietly, with launch day only about a week out.
WHAT WE DID
The first days produced zero frames, on purpose. A launch film made before the story exists is a beautiful film about nothing. So the story came first, developed in close collaboration with Nadav: NoScroll's value isn't a feature list, it's the moment the internet's chaos collapses into one clean text message. That messaging was locked before a single frame was polished.
The film enacts the product. Every viewer would meet it mid-scroll on X, so it opens inside that feed. Then it does something feeds never do: it looks up. The camera lifts out of the phone into real life at the exact moment NoScroll is introduced. The product that frees you from the scroll escapes the screen. The spine is a rotating blank, it monitors ______ so you don't have to, cycling through oil shipping, Korean skincare, SCOTUS opinions, prediction markets, a sailing regatta: range without a feature list. The centerpiece is the machine scene: articles, posts, papers, and threads physically compressing into one clean iMessage bubble. The animation performs the product. A skimmer who watches three seconds has consumed the value proposition directly.
We moved fast through script, animatic, and two further cuts, sharpening the hook at each pass, making the phone a visible stage so it reads instantly as iMessage, and keeping every example true to how NoScroll actually behaves.
The craft extended past the film itself: even the static first frame was engineered for the feed, so viewers without autoplay see a hook instead of a random still. And when a major security incident hit a protocol referenced in one example days before launch, the scene was rewritten and re-animated on the spot. Accuracy held under deadline.
THE RESULT
It posted from a brand-new account, with no audience to seed it. 252,000 views and 348 bookmarks arrived in the first 24 hours, and bookmarks are the tell: viewers saving the launch as a reference. 778,000+ views and counting since.
The film enacts the product. Every viewer would meet it mid-scroll on X, so it opens inside that feed. Then it does something feeds never do: it looks up. The camera lifts out of the phone into real life at the exact moment NoScroll is introduced. The product that frees you from the scroll escapes the screen. The spine is a rotating blank, it monitors ______ so you don't have to, cycling through oil shipping, Korean skincare, SCOTUS opinions, prediction markets, a sailing regatta: range without a feature list. The centerpiece is the machine scene: articles, posts, papers, and threads physically compressing into one clean iMessage bubble. The animation performs the product. A skimmer who watches three seconds has consumed the value proposition directly.
Tap to unmute
THE IMPACT
The views converted. Not impressions: users. In its first 48 hours, NoScroll's user base grew more than fivefold, and signup volume climbed fast enough that the team publicly noted the launch had blown past their API limits. The kind of "problem" every founder hopes for on launch day.
"We had a product people loved but no brand, no script, and about a week to launch. Miki found the story first, then moved fast: script, animatic, and final cuts within days, sharpening at every pass. The film did 778K+ views and grew our user base more than 5× in 48 hours. We literally blew past our API limits. I've already sent several founders his way."
Nadav Hollander · Founder, NoScrollFounder of Dharma (acq. OpenSea) · Former CTO, OpenSea
© 2026 FOMO Spark. 2D motion design and animation for Web3, DeFi, crypto, and AI teams worldwide.